|SELLING YOUR HOME|
'What we know; is more important than 'who we know'.
The Downtown Realty Team is a team of brokers (agents) dedicated to providing a top level service in the Downtown Montreal area. We believe that the key to offering the best possible service in Real Estate in Montreal is to specialise in a specific area. Greater Montreal with its 4 million people is much too large for any one realtor to know.
Realtors in Quebec generally build their business by way of social activities and by leaving their business cards with as many people as possible. In fact, nearly all training focuses on making as many acquaintences as possible in all walks of life in order to generate business.
Whereas this is a perfectly legitimate way to build a business, the resulting effect is that most buyers and sellers will work with broker (agents) who have only a very limited knowedlege of the product and the area and who will depend on the MLS (multiple listing system) and collaboration with other brokers to achieve a sale.
This approach to real estate produces an expertise in Real Estate brokers that is, in our opinion, the exact opposit of what buyers and sellers are looking for. That most Real Estate Agents have only superficial knowledge of the neighbourhoods in which they are helping their clients either buy or sell their property. Social networking is so important as a means of survival to most Realtors that getting any client by any means possible takes priority over what our clients really want and need... A Real Estate Broker with an intimate knowledge of the neighbourhood.
For anyone who is not familiar with the Real Estate system in Quebec, here is a quick guide to its inner workings:
For about 90% of all transactions overseen by Realtors (Estate Agents/brokers) there are two brokers involved. One representing the buyer and one representing the seller. This has the advantage that two trained professionals are overseeing the transaction each representing the interests of their respective clients. Both brokers are responsible for their own actions in the same way lawyers are.
This system however, comes with its drawbacks. 'Local' Real Estate offices aren't often very local as the realtors working there could have a client base that is completely disconnected from the location of their office. This is the exact opposite to the reasonable expectation by most buyers and sellers that upon entering an office they will be offered the services of a Realtor very knowledgable with the properties and amenities in the neighbourhood.
Because we believe that this is what most of our clients want, we have decided to focus on the neighbourhoods in and around the Downtown core : Ville-Marie (Downtown), Old Montreal (Old Port area), Le Plateau, Griffintown, Westmount, St Henry (Atwater market area), Nun's Island, Verdun and Notre Dame de Grace. With all three of us available 24/7 to answer your questions, there is no doubt in our mind that we are in a much better position to help you invest in Real Estate in the Downtown area than with almost any other Real Estate Broker.
Our marketing is extensively centered on Downtown Montreal which enables us to target clientele looking in that area. Our advertising is very specific and efficient in that we don't do any general advertising but select advertising mediums that promote the up-market and up-and-coming areas of Downtown Montreal to a local, national and international clientel. As a result, almost all our clients and our inquiries are for properties in Downtown Montreal. Our efforts are therefore not diluted between properties all over Montreal.
Alex Kay . Charles La Haye . Michael Martin
Real Estate Brokers . Courtiers Immobilier
Downtown Realty Team - Équipe Immobilier Centre Ville
REMAX Action inc. Westmount
Bur: (514) 364.3222 Fax : (514) 364.0743
8280 Boul. Champlain, LaSalle, H8P1B5